Dan Pacheco is a US based online designer and online networker for some high profile publications such as the Washington Post. Pacheco helps develop the social side of these companies and has been quoted calling himself a 'print-is-dead-aholic' until recently.
Printcasting is the term I want to discuss today, which Pacheco has been working to develop. It involves using the web approach to designing print media and creating niche publications. This, according to Pacheco, reaches people on a more personal level in comparison to large corporate news feeds. It also includes the idea of having local entries to these types of niche publications, in other words ‘citizen journalism’. Some will adopt the idea of blogging and translate that to print so it is community based. The idea of ‘citizen journalism’ is already highly debated and therefore we will all probably hear a lot more discussion about this new type of new medium.
Printcasting is the term I want to discuss today, which Pacheco has been working to develop. It involves using the web approach to designing print media and creating niche publications. This, according to Pacheco, reaches people on a more personal level in comparison to large corporate news feeds. It also includes the idea of having local entries to these types of niche publications, in other words ‘citizen journalism’. Some will adopt the idea of blogging and translate that to print so it is community based. The idea of ‘citizen journalism’ is already highly debated and therefore we will all probably hear a lot more discussion about this new type of new medium.
To the right is an example of printcasting. It is a newsletter for the Bakersfield High school and uses a web style format for print. As you can see the eye is drawn down the page rather that from top left to bottom right.
Image source: www.printcasting.com/user/62
No comments:
Post a Comment